How Does it Work?
There's no trick, just the laws of physics and optics. The human eye tends to notice brighter tones and colours over darker ones. So, looking at your sign from the outside, the viewer doesn't notice the holes - just the graphic image. When looking from the inside the backing of the Vinyl is black and our eyes are drawn to the light coming through the holes - essentially giving us a picture of what's outside. Therefore, you are offered a branding solution from both inside and out.
